President - RJK & Dad Sales & Marketing
Nokia.Mobi Retained June, 2007 to market and generate sales for Nokia.mobi in the US. TheMobi site was delayed in being tagged for US until August, 2007. Nokia purchased Enpocket in September. Enpocket will take over at the beginning of 2008. With limited content – the Nokia brand was strong enough to achieve the revenue goal that was set by the client. Ki-Bi. Com
Retained in December, 2005 to create an online media plan for this Israeli Technology Company that provides content to wireless devices. Retained from January 2006 to March 2006 to sell sponsorships for their client Lifetime
Television for a Lifetime Shopper’s Card promotion. I also created the presentation for
Ki-Bi.com to secure the Lifetime account.
Lifetime Television
Sponsorship Development and Sales Planning CEO of Lifetime Television retained me to develop advertising sponsorship and sales strategies for the Lifetime Television’s website.
· Turned the website from a marketing vehicle into a generating revenue vehicle.
· Developed procedures for every business aspect of the website including: pricing, sponsorship models, banner placements, beyond the banner programs.
· Developed the eCommerce strategy and systems for the online Lifetime store.
· Exceeded all sales goals - took billing from $4000 to $1M per year.
· Created a cross media template for broadcast/internet sponsorships.
· Trained broadcast team on internet sales and lingo
· Created the first email Self Breast Exam email reminder in 1997.
Philadelphia Online & Evening News
Sponsorship Sales Retained by this Knight Ridder division to sell sponsorships on their independent evening news.
· Was successful in retaining two 52-week sponsorships for this ‘experimental’ newscast within one month of being retained.
· Their online division – Philadelphia Online also retained me to create a prototype for selling multimedia packages.
· Sold one of the first online packages to SportslineUSA (now CBS Sportsline).
· I was extremely innovated in this area of media sales and considered a pioneer in online ad sales.
Hachette Custom Publishing
Producer/Client Liaison "Behind the scenes making of the Unlimited Magazine" CDROM.
Managed Hachette freelancers, producers, and art director,
Liaison between the interactive agency and Hachette staff and Philip Morris.
Resolve all productions and scheduling issues.
Responsible for overall quality, timeliness of the deliverable, and client satisfaction.
Additional Clients
Mosaic TV Banyan Productions
Unapix Entertainment Restaurantrow.com
Goodman Cecchini Media Design Food.Com
TELEREP INC. Eight Years
Account Sold national advertising television time for the #1 Television rep firm inExecutive the Country, representing all top 50 stations in the U.S. Direct sales to media buyers at the three leading advertising agencies.
· Increased gross sales from $15 to $19 million yearly for five Consecutive years.
· Represented 13 stations – 10 of which were in the ‘top 20’market.
· Achieved position of TOP BILLER in the company for the last five years.
· Exceeded quotas for all sports sponsorships and specials.
· Negotiated effectively in a fiercely competitive environment
· Managed sales assistant to higher level positions within the company
PETRY TELEVISION Five Years
Account Executive · Beginning as a sales trainee (December 1980-August 1981), subsequently sold television time to 13 medium-sized markets.· After company split in 1984, selected to represent the top 50 markets because of performance record.· Recruited by Telerep to join their sales team.
Marketing / Sales / Advertising / PR 
